The strategy of amplifying.

LFP Communication develops all the in-store branding tools which support the purchase dynamics into the retail space by guiding and influencing the customer journey.
In a market that has become more and more horizontal, social and inclusive nowadays, LFP redefines also the role of the physical store, evolving the retail space itself into a communication tool. The result becomes medium: thanks to its new identity, the store itself becomes advertisement, location of videos and events, social content, news report.

Nowadays, the role of communication into the customer journey of a store is more and more crucial.

It is necessary to know and interpret the dynamics that guide and influence communication these days in order to find out all the opportunities that it provides both to the identity of a brand and to
its retail and omnichannel marketing strategy.

TOOLS

. BRAND POSITIONING
. BRAND STRATEGY
. ABOVE THE LINE
. BELOW THE LINE
. VIDEO MARKETING
. PHOTO SHOOT
. WEB SITE
. SOCIAL MEDIA
. COMMUNITY MANAGEMENT
. TERRITORIAL MARKETING
. CONTEST
. EVENTS

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